We’ve had an incredible journey growing COES Durable and connecting with an ever-expanding community of supporters. As we continue to reach new milestones, we want to clarify something important: how to pronounce our brand name and the meaning behind it!

Pronunciation:

The name "COES" is pronounced "Kohz" (rhyming with "goes"). We’ve heard a lot of creative variations, and we love the enthusiasm! But now that we’re growing, we want to make sure everyone knows the right way to say it. 😊

Meaning of COES:

Beyond pronunciation, COES holds a deeper significance. It stands for "Copper Toes"—a nod to the copper-infused yarn used in our Copperfinger Toe Socks. Copper provides natural odor control, improves durability, and enhances overall foot comfort, which is why it’s central to everything we do.

Why It Matters:

We take pride in every element of our brand, from the materials we choose to the values we embody. Clarifying the pronunciation and meaning of COES is part of ensuring that our community, partners, and customers are aligned with our vision and story.

In the words of our founder, [Joshua Heo]:

"We wanted to clear up any confusion. COES represents our commitment to innovative sock design, comfort, and durability. We hope this announcement helps everyone feel even more connected to our brand and what it stands for."

What’s Next:

As we move forward, we continue to focus on delivering high-performance toe socks that combine style, durability, and wellness. Our Kickstarter-backed Copperfinger Toe Socks are just the beginning, and we are excited for what’s to come!

Thanks for being part of this journey. Stay tuned for more updates as we expand the COES family.